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Senior Account Executive, Events

Agency Overview
AgencyEA is a brand experience agency with a passion for pushing creative boundaries. We also have a passion for our people, and happen to have some of the brightest in the industry working under our roof. We hire talented, motivated and agile individuals who want to help us bring amazing experiences to life for some of the biggest brands in the world. We look for individuals that align with our values of mutually respectful collaboration, inspired creativity, purposeful design and integrity.

 

Summary
Senior Account Executive has nearly mastered the foundational responsibilities of the Account Executive. Senior Account Executive has proven successes in client management and communications, profitable revenue generation, the development of brand experience campaigns and execution plans, and organic growth.
 

Primary Responsibilities

  • Own the development and execution of events and experiential marketing campaigns. Deliver excellence to assigned tasks and ensure client deliverables are being achieved.
  • Liaise with and maintain regular contact with project team members and clients to ensure effective communication flow.
  • Lead client meetings and presentations. Present ideas, findings and/or solutions that are on strategy and best address the challenge or opportunity presented by the client. Advocate for the agency’s work while balancing the agency’s POV and the needs of the client.
  • Drive, manage and communicate status on projects from conception through launch. Trouble-shoot issues recommend actionable solutions.
  • Ensure program timelines and milestone documents are developed for each project and that next steps, deliverables, and dates are being met.
  • Maintain and grow relationships with clients to secure renewal projects and generate organic growth opportunities.
  • Evaluate venues, talent, speakers and vendors for proposals/concepts. Provide recommendations that are on strategy, executable within the timeline and budget and that bring to life the strategies and ideas in the best way.
  • Execute and/or guide contract process.
  • Develop and manage profitable budgets.
  • Review budgets with clients, answer questions and/or provide additional information as requested; gain client alignment/approvals.
  • Monitor budgets frequently; work to achieve positive net revenue results.
  • Provide client updates on project budgets as necessary/on a regular basis.
  • Identify upsell opportunities; position to clients accordingly.
  • Re-align client expectations if scope changes; estimate increases and produce a revised budget or PCN’s to facilitate client discussions/approval.
  • Ensure that time tracking is proactively occurring for each project.
  • Pull time reports (or ensure that Account Coordinator does) and compare hours spent to hours budgeted; share findings with Account lead.
  • Present a general hours status that includes a POV on trends and potential challenges to Account lead; propose solutions as necessary.
  • Conduct actualization process with Production lead. Once all information is organized, finalize actualization process with Controller.
  • Ensure quality control for all projects (against client mandatories, brand standards, and client directed revisions).
  • Lead the development of client presentations, written communications, creative elements and other project-related content pieces.
  • Work with project team members to ensure all elements (and necessary versions) are completed against the brief, proofed, and produced within stated deadlines.
  • Communicate with clients to obtain necessary feedback and/or approvals on all creative elements.
  • Manage clients on-site; facilitate client requests and communications as necessary.
  • Conduct post program analysis. Develop program recaps including results achieved, learnings and recommendations for future executions.
  • Train, mentor and provide general oversight of Account Coordinators and/or interns as appropriate.
  • Preserve and foster EA’s culture and maintain a positive and forward-thinking attitude.

 

Qualifications

  • Bachelors degree or higher; Marketing, Communications, Business or another related field a plus.
  • 5+ years of agency experience and/or event and experiential marketing experience.
  • Strong written and oral communication skills.
  • Strategic and creative thinker.
  • Excellent organizational and project management skills.
  • Must enjoy working and collaborating with teams.
  • Must be proficient in Excel, PowerPoint and Keynote.
  • Must be willing to travel as needed.
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